2. Types of data collected and uses of this data collected
We collect two types of data about users of the Site: personal data and non-personal data.
Personal data
Personal data is information that identifies a particular End User. When you engage in certain activities on the site such as creating an account, ordering a product or service from us or our merchants, submitting and / or posting content in the discussion forums, participating in a sponsored contest or lottery by us or our merchants, complete a questionnaire, post an evaluation, send feedback to us or our merchants, request information about our services, submit an affiliation agreement or register to receive special offers from a third party on the Site (hereinafter collectively referred to as "Identification Activities"), we may ask you to provide certain information about yourself. Your participation in Identification Activities is optional. However, if you decide to participate in an Identification Activity, we may ask you to provide us with certain personal information about you, such as your name and surname, mailing address (including postal code), email address, telephone number and date of birth. When ordering products or services, we may also ask you to provide us with your credit card number, expiration date and authentication codes or other related information. Depending on the activity, some of the information we ask you to provide is required and some are optional. If you do not provide the required information for a particular activity that requires it, you will not be allowed to participate in this activity.
We use personal data to provide you with products and services, manage lotteries and contests, improve the operation of the site, improve our marketing and promotional efforts, analyze the use of the Site, improve our product offerings and services and personalize your experience with third parties as provided in Section 3 of this Privacy Policy. For example, if you send an email to our Member Services, we may use your comments and suggestions to talk about our services to others, and we may post your comments in our advertising material or on our Site. Your comments may contain personal data such as your name; Before you publicly post your comment, we will ask for your consent to have your name published with your comment. In addition, if you use our site to send information or a product to another person, we may store your personal information. We may also use Personal Data to resolve computer problems, resolve disputes, perform administrative duties, contact you, apply any agreements we have with you, including our Site Terms of Use and this Privacy Policy. confidentiality, comply with applicable laws and cooperate with law enforcement agencies.
Non-personal order data.
Non-personal data is information that can not identify a particular end user. This type of information may include things like the Uniform Resource Locator ("URL") of the website you visited before coming to our Site, the URL of the site you visit after leaving our Site, the type browser that you are using and your Internet Protocol ("IP"). We, and / or our Third Party Service Providers and Advertisers, may automatically store this information when you visit our Site using electronic tools such as cookies and web beacons or Pixel tags, as indicated in sections 4 and 8 of this Privacy Policy.
We use non-personal data to resolve computer problems, manage the Site, analyze trends, gather demographic information, comply with applicable laws, and cooperate with law enforcement. We may also disclose this information to our Third Party Service Providers and Authorized Advertisers to measure the overall effectiveness of our online advertising, content and programming.